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Hello and welcome to DTC Podcast; today, I’m going deep with CPG legend Mike Fata, a man with three successful 9-figure exits, including the $419 Million dollar sale of his company Manitoba Harvest, in 2019.

This conversation flowed like the amber hemp fields as we harvested insights like:

▪️How a branding change took Mike’s company from $10M - $100M quickly
▪️The critical importance of telling your story and building in public in the CPG game
▪️The who, not how guide to growing your team and the biggest mistakes Mike sees in people’s hiring processes.

Hope you enjoy, on with the show.

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