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Charlie's a friend of the podcast, and is one of the best DTC marketing minds I know. He cut his teeth with Redbull's media team and moved onto help Aritizia scale their ecommerce and now he combines deep competitor analysis with audience and content analysis to help entrepreneurs uncover their blindspots...because as we all know, it's hard to see the label when you're inside the jam jar!
We cover interesting examples of uncovering surprising audience affinities, and understand exactly how brand owners can do their own research to find more successful creative formulas and influencer relationships...
00:00 - Introduction to Charlie Grinnell and The Right Metric
02:12 - Leveraging Competitive Intelligence for Success
06:18 - Understanding Consumer Behavior and Trends
10:03 - Analyzing Competitors: Strategies and Benefits
13:40 - Key Insights for Q4 Planning and Execution
#MarketingInsights #CompetitiveIntelligence #ConsumerBehavior #CompetitorAnalysis #Q4Planning #MarketingTrends #DTC #CharlieGrinnell
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