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Welcome to DTC Podcast, I'm Eric Dyck. Today's podcast is with Brandon Horoho, CMO and Co-founder of Montana Knife Company, makers of high quality steel hunting and now culinary knives.
Knives being a restricted category on all ad platforms means Brandon's had to be very strategic to drive the 1600% growth since starting the business with Master Bladesmith Josh Smith in 2020. This podcast breaks down his product focused drop strategy, in which every week is planned out over a year in advance across all channels.
What someone has to do to become a bladesmith...yes it involves cutting things!
The secrets behind why the average MKC customer has 2.5 knives
And you'll hear the ins and outs of an 8 figure product drop model, along with the challengers of selling to hunters this way...
And lots more!
Ready to sharpen your blade? on with the show!
00:00 - Introduction to Montana Knife Company and its journey
09:25 - Forging knives and collaborating with popular knife makers
18:45 - Overcoming challenges and expanding beyond their niche
27:50 - Strategies for expanding top-of-funnel reach
37:20 - Exploring Amazon and future growth plans
Hashtags: #KnifeIndustry #HeirloomKnives #Craftsmanship #HuntingCommunity #LegacyBrand #Entrepreneurship #OutdoorLifestyle #DirectToConsumer #PodcastInterview #MontanaKnifeCompany
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