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Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're spilling the beans with Jordan Karcher, CEO and founder of Grounds and Hounds Coffee, the 8 figure bean brand, that donates 20% of all profit to local charities that meaningfully improve the lives of sheltered dogs.

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This podcast is a masterclass on stand out product branding, that creates instant affinity with their target audience.

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The venn diagram between dog owners, coffee drinkers has a big dollar sign in the middle of it, and that's where Grounds and Hounds lives

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We talk about how Jordan's used Meta ads to shift his brand's top of funnel focus from getting users to the site to explore, to getting them to make a purchase on their first visit...

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As well as how Grounds and Hounds uses perfectly strategized products including to grow horizontally..

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Pour yourself a coffee, take a biiiig stretch, and on with the show!

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Timestamps:

00:00 - Introduction to Grounds & Hounds Coffee

07:45 - Building a Socially Conscious Business Model

15:50 - The Art of Brand Storytelling

31:20 - Personalization & Segmentation in Email Marketing

43:10 - The Role of Earned Media & Storytelling

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Hashtags: #GroundsAndHounds #EcommerceSuccess #SocialImpact #BrandStorytelling #EmailMarketing #DTCInsights

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