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Hello, and welcome to DTC Podcast. Today we're catching up with DTC C-Suite Mastermind Alum, and now former CMO of Greater than Bryan Alston, who helped scale Greater Than from a relatively unknown electrolyte beverage to an 8-figure success and staple of the new mother community...All of this with packaging that until now had been geared toward athletes...

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This podcast catches us up on Bryan's journey, including his move to become a CEO at a new stealth startup...You'll hear...

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All about the rebrand, including some screen shares of the change (see YouTube)

How Bryan used AI to lower creative costs by about 40%

How to use Data Analysis to uncover game-changing patterns that might not look like they make any sense at all..

and whether or not he still thinks that iOS 14.5 was a good thing.

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On with the show!

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Timestamps:

00:00:00 Introduction

00:07:00 Communicating long-term value beyond short-term benefits

00:13:50 Leveraging user-generated content (UGC) for credibility and customer trust

00:21:00 The role of AI in marketing and its limitations

00:27:50 Future plans for Greater Than and Bryan's next endeavors

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Hashtags: #ecommerce #marketing #branding #rebranding #customerretention #usergeneratedcontent #AIinmarketing #futureofmarketing #entrepreneurship

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