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Hello, and welcome to DTC Podcast. Today we're catching up with DTC C-Suite Mastermind Alum, and now former CMO of Greater than Bryan Alston, who helped scale Greater Than from a relatively unknown electrolyte beverage to an 8-figure success and staple of the new mother community...All of this with packaging that until now had been geared toward athletes...
This podcast catches us up on Bryan's journey, including his move to become a CEO at a new stealth startup...You'll hear...
All about the rebrand, including some screen shares of the change (see YouTube)
How Bryan used AI to lower creative costs by about 40%
How to use Data Analysis to uncover game-changing patterns that might not look like they make any sense at all..
and whether or not he still thinks that iOS 14.5 was a good thing.
On with the show!
00:07:00 Communicating long-term value beyond short-term benefits
00:13:50 Leveraging user-generated content (UGC) for credibility and customer trust
00:21:00 The role of AI in marketing and its limitations
00:27:50 Future plans for Greater Than and Bryan's next endeavors
Hashtags: #ecommerce #marketing #branding #rebranding #customerretention #usergeneratedcontent #AIinmarketing #futureofmarketing #entrepreneurship
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