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Welcome to DTC Podcast, I'm Eric Dyck. Today we're spinning up a conversation with Dan Demsky, founder of my personal favorite apparel brand Unbound Merino.
https://unboundmerino.com (DTCFAM promo code)
I've been a fan of this miraculous material for years, but no brand has nailed comfort, luxury and lifestyle like Unbound has in this market.
Today's podcast goes deep on Dan's steady growth journey to 8 figures with improving profitability month over month which Dan credits to Unbound's methodical approach to growth that never sacrifices brand or authenticity even when slugging it out in the trenches of performance marketing
You'll hear why Unbound's ruthless focus on travel has been critical for their growth, How ASMR travel videos shot by the founders themselves are the biggest creative needle movers, and why Unbound's sustain able growth focus is a massive benefit to his team, and his lifestyle.
Stick around for a promo code offered to DTC listeners, so you can all start living the unbound life, in superfine merino...
On with the show!
0:00 - Introduction
6:45 - Incorporating ASMR-inspired travel footage in marketing
22:00 - Embracing a cohesive brand identity
39:15 - Striving for a unique brand experience
52:30 - Dan shares a special promo code for DTC listeners
#D2CPodcast #DirectToConsumer #AuthenticBrandBuilding #ASMRInspiredMarketing #CohesiveBranding
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