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Welcome to DTC Podcast, I'm Eric Dyck. Today I was thrilled to catch up with my old friend Alex Beller, who I met as he was just starting ⁠Postscript⁠, a man recognized as a true domain expert in SMS marketing.

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Alex is on a mission to prove that Brand's SMS revenue can be their number one channel, and in the pod he lays out a road map to get there including best in class, specific examples of how brands are using conversational commerce and real live human intervention in their ⁠SMS flows to increase conversion rate and customer LTV⁠, and how 95% of brands are still not using SMS to its full potential.

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You'll hear how Alex and Postscript are zigging on AI, beefing one twitter, and pricing things transparently....

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Check your text messages later, you better listen to this one...

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