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Hello and welcome to DTC Podcast, I'm Eric Dyck. Today I got to chat with Ad Tech OG Ned Samuelson – Managing Director Growth Americas at Criteo the customer acquisition & retention engine that masters the open we. Criteo’s simple yet powerful, automated advertising solution finds the right people on the open internet and social to grow your business. Across the entire customer journey, convert more customers with engaging video or display ads, and accelerate revenue with commerce media.

I go way back in ad tech and display advertising, so it was fun to compare notes with Ned who came the podcast with a bunch of concrete things brands can do to improve their Q4 results...along with some very unique personal facts we get into at the end...

If you want to grow your biz with Criteo, make sure you go to

⁠https://www2.criteo.com/commerce-growth⁠

Timestamps:

00:00 Introduction

02:10 Evolution of customer journeys and brand engagement

06:25 Importance of performance outcomes in marketing

10:50 Strategies for a successful Q4 and holiday season

15:30 Understanding attribution and tracking technology

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Hashtags: #PerformanceMarketing #MarketingStrategies #Q4Planning #CustomerJourney #AttributionModel #DTCPodcast

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