Blume: Blume Banks on Community -- Taran Ghatrora on Community Building Through In-Person and Digital Events [C-Suite Mentor Preview]


Blume: Blume Banks on Community -- Taran Ghatrora on Community Building Through In-Person and Digital Events [C-Suite Mentor Preview]

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🎧 On today’s episode of the DTC pod, we’re going ✨au naturel✨ with Taran Ghatrora, co-founder of Blume and one of our upcoming C-Suite Mastermind Mentors!

Blume is a female-founded, all-natural, and eco-friendly skincare company that is working to set a new standard for skin and body care.

‍The takeaways 👇

🤝 Building a community

Community is to a DTC brand what tacos are to Tuesdays: a necessity.

The best thing about community is that there are a multitude of strategies to effectively build one for your brand, and no matter what, the time invested into those strategies is always worthwhile.

For Taran, one avenue that has been more and more successful in this space is focusing on human connection and bringing people together.

“What’s been new for us in the past year, and a really great way to bring together the Blume community, is live digital events and live in-person events… For the live digital events,... it could be a Q&A about our founder journey, sharing information about the products,... we [even] did one to celebrate our birthday.” 🥳

🕹️ Gamified retention

It’s safe to say that having loyal customers is something all DTC brands strive for.

Blume is fostering that community of customers with their gamified loyalty program, Blumetopia. Once signed up, customers receive points for things like shopping at Blume, attending live events, sharing tweets about the brand, and more! They can even get exclusive merch items for hitting point thresholds.

“We really like to reward our loyal customers. We’re always giving them perks, like free items, the ability to test new products, [and] hosting events. Retention is a really big focus at Blume.”

💡 The mentor mindset

As a mentor at the upcoming DTC C-Suite Mastermind event, Taran is focusing on highlighting the building blocks of her successful journey as an entrepreneur.

“For us at Blume, we’ve had so many pivots on what we do, but the why has always remained the same. I think that my core lesson in my entrepreneurship journey is staying true to the why, your community, and always listening to your customers.”

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