This week on All Killer No Filler, we’re joined by Pilothouse’s Amazon heavy hitters Clifford and Rob.
They’re back for a continuation of the series: “Biggest Amazon Mistakes.”
The topic of the week? Scaling.
We discussed: 👇
⏳ Take you time with your listings
We all want to hit the ground running, but starting your Amazon listings requires time.
Don’t enter the race until you know you’ve maximized your efforts in your listing.
This means: spending time doing keyword research, having your title and bullet points reviewed, making sure you hit on your pain and selling points and optimizing your images and SEO.
If you gloss over optimizing your listing? You’ve failed before you’ve even started.
🔑 Start Small
If you scale before you’re ready, you may find yourself bidding on keywords that are too competitive too quickly.
For example, if you’re selling a garlic press and putting up a new listing with no sales or reviews, you don't want to bid on ‘Garlic Press’ too quickly.
That method may take you thousands of sales and a year of effort to ever grace the front page for that term.
Use your product features to bid on keywords that you have a better chance of succeeding with.
For example: ‘Stainless Steel Garlic Press for Men Who Love Yoga.” You get the point. 😂
👋 Stay Relevant
Remember that Amazon has a relevancy factor.
If you have no sales history, Amazon is going to think that you’re less likely to make the sale (and contribute to their bottom line).
Go where the competition isn’t as fierce and scale up!
Once you’ve decided on your niche keywords, echo them in your listing. Call those keywords out in your images, title, bullets, etc.