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Welcome, welcome, welcome! Today we’re delivering you a very special edition of DTC. It looks different, but we promise it’s all the same great DTC information you’ve come to know and love. ❤️ After reading, reply and let us know what you think!

Be honest, how many times per day would your brain fan go on? ☢💨🧠

If you’re new to DTC, welcome! You’re in good company with fellow newcomers from Izi Beauty, Casetify, Superfonik, Javy Coffee, and Ethical Bedding. 🛏️

Let’s get into it: 👇

1. Drew Sanocki, founder of PostPilot, on the future of direct mail and marketing:

• Drew dives deep into how direct mail can extend your marketing efforts, his belief in profitability over growth, and leaning toward marginal customer-acquisition cost (CAC) over regular ol’ CAC. Click here for the full episode or click here to read all about it!

2. Three reasons why you need to test user-generated content (UGC) in your paid social ads.*

• 1: Social Proof. Your audience will feel connected more to your brand when they see real customers using your product.
• 2: Boost Ad Performance. Retargeting ads with UGC performed 161% better than content without!
• 3: Community Building. Get your product in front of millions of users on the most active social platforms in the world.
• minisocial is a fully-managed platform that pairs DTC brands with their community of micro-influencers who create authentic, high-quality user-generated content that you can use across paid social campaigns.
• You'll get an exclusive 15% off discount when you sign up for your first project with minisocial.

3. Is your Sponsored Brand placement on Amazon driving the results you want it to?

• The Pilothouse Amazon team delivered the essential information to help your brand create an effective Sponsored Brand placement.
• For info on segmenting keywords and tailoring ad content, bidding on competitor terms, and effective segmentation, read up here!

4. One click = up to 50% more revenue. Say hello to Smart ID.*

• Apple’s recent cookie updates have created massive gaps in your website data that can make your marketing campaigns less effective (and less profitable).
• Smart ID is Black Crow AI’s new Shopify app that lets you instantly recognize more returning users on your website. It connects the dots of user actions across sessions, helping you trigger more Klaviyo flows (growing email revenue by 50%), retarget all of your Meta users (boosting ROAS by 30%), and create a first-party data flywheel that makes your whole marketing stack more efficient.
• DTC brands can try Smart ID free for 30 days. Request your trial here!

5. What you need to know about Shopify’s one-page checkout:

• Having a checkout process as seamless as possible means more conversion (win/win!). Shopify’s new one-page checkout allows merchants to streamline their checkout process with a ‘Pay Now’ button.
• For an example of how it works, why simple checkouts are important (with the data to prove it!), and when you might NOT want to use a one-page checkout, read the full piece here.

⚡ Quick Hits

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🚀 Did you know that brands that keep just 5% more customers see up to a 95% increase in profits? Learn more in this crash course on retention marketing.*

📈 Join Dara Denney and Motion for 'Make Ads That Convert'—Dara has spent $100M in paid social ads and is spilling her secrets on how to produce high-performing ads in four sessions from May 30 - July 11. Register now!*

🍎 Live updates are coming straight from Apple’s WWDC 2023 Conference that feature details on iOS 17, new hardware, and VR initiatives.

🐤 Twitter’s ad revenue continues to decline. Ad sales are reportedly down 59%, and two executives have left the company citing consistent changes in Twitter’s trust and Safety policies.

🎵 TikTok celebrates the Indigenous community with new content for National Indigenous History Month. New content features “visionary voices” from creators on the platform.

*Sponsored

‍Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

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DTC Newsletter is written by Rebecca Knight, Kate Gullett, and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.

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