📦 - The time to test is now
August 17, 2023
Content Tag

Wednesday, August 9, 2023

We're cooking up some big things here at the Pilothouse group. We're on a growth mission and are looking for ecom brands to join our thriving family.

If you've been toying with the idea of selling your brand, let's talk! Message jeff@pilothouse.co and let’s get the conversation started!

In this newsletter, you’ll find:

Let’s dive in: 👇

1. The top Q4 offers for your brand

Black Friday is just four months away, and there’s no better time than now to map out some offer tests for your brand!

Some ideas you could test now are discounts on specific cart values, tiered offers, free gifts, and exclusive codes, but there are so many more to choose from. The best approach is to find an offer that integrates seamlessly with your consumer’s checkout experience.

The Pilothouse Meta team ran a few tests ahead of time so you can understand the kind of impact a sweet deal can have when it’s pushed at just the right time.

Check out the full article here for all the ‘deets.

2. Learn how to increase revenue through personalized journeys while playing BINGO! *

No joke, our partners at Bloomreach are putting together what is by far the best way to learn how to increase your revenue. A game of Bingo!

Experts will walk you through the top five use cases in their use case library. You'll learn how they can add value to your business and how you can start executing them.

Learn how to create tailored experiences that resonate with your customers, resulting in increased engagement and conversions. This is a great opportunity if you've ever felt yourself stuck on which tactic or strategy to try next.

Join them on August 15th at 4 pm ET and explore their use case library. Not only will you discover valuable solutions to common problems, but you'll also have the chance to win a $400 dinner for two. Seriously, check out all the details here!

3.  Transforming simple ideas into market-leading products

The DTC Podcast delves into the incredible entrepreneurial journey of Jessica Donati and Rhaelyn Gillespie from Mintier! Powered by Kickstarter energy and the freshest mints, Jessica and Rhaelyn sent Mintier skyrocketing to the number two spot on Amazon in their market.

Learn how they mastered their TikTok marketing strategy, formed stellar collaborations, and doubled down on those connections to build a dedicated community around their product.

Check out our write-up here or listen to the full episode of the DTC Pod.

4. Creating and managing your mobile app should only take one hour a week. *

Art Of Tea launched its mobile store using Tapcart. They said brands only need a "sixteenth of a person" to manage the app. The company's gross merchandise value (GMV) results were also insane. (Seriously. Read all about it here)

Supplement brand Obiv turned to Tapcart to launch a mobile app in a matter of weeks. Reporting that "When it comes to working with a third party to build something, it was probably the most seamless process we've ever had" - Ron Shah, CEO and Co-Founder

With Tapcart, you won't get another platform requiring constant attention. Instead, Tapcart works alongside your existing Shopify store. Get ready to start selling more products with zero additional lift.

5. X is changing its Feed algorithm and what it promotes

Replies, videos, and subscription content are reportedly being targeted and promoted by the X’s evolving algorithm. Each form of content is now more likely to be pushed onto users’ feeds.

Staying on top of the updates is tricky with a platform that has undergone this much change in so little time but opportunities to grow your audience on X have been much more common.

Read up on the full story here.

⚡ Quick Hits

🔥 Massively Increase the effectiveness of your Meta & Klaviyo campaigns. Struggling after iOS and ITP? Black Crow AI’s Smart ID can help boost your marketing performance. See for yourself with a 30-day free trial. *

🌴 Amazon announced a second round of Prime Day-like deals exclusive to Prime members this fall. The deals will be available in 19 countries including Canada, the U.S, China, and the UK.

🚀 Skyrocket your brand's TikTok engagement. Spotlight Oral Care collaborated with minisocial and 50 micro-influencers to gain 6M views and $30,365 EMV (earned media value). *

🎵 Spotify expands the its AI-powered DJ globally. While the feature has been expanded to over 50 markets since its release, its availability continues to be limited in the EU.

🧵 Threads adds more features while app growth continues to slow. A history of liked Threads and notification options are being rolled out and a desktop application is in the works.

👀 Banter

Okay… Be honest… Have you done this? Reply to this email and tell us your story. We promise we won’t tell your boss 😜


Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

DTC Newsletter is written by Rebecca Knight, Kate Gullett and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.

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