📦 - The Illusion of Choice
July 12, 2023
Content Tag

Friday, June 30, 2023

Happy Friday! Here’s another riddle to start off your day:

❓A cowboy rides into town on Friday. He stays three days, then rides out of town on Friday. How?

Read until the end for the answer. 🤠

Let’s get into it: 👇

1. Meta expects recommendation models ‘orders of magnitude’ bigger than GPT-4. Why?

  • Meta announced plans to develop recommendation models with tens of trillions of parameters, surpassing the size of existing large language models like ChatGPT and GPT-4.
  • Meta aims to improve content recommendations by better understanding user preferences through behavior analysis. The company's aspiration to build these massive models reflects the growing trend of using AI for precise ad targeting, despite user concerns and skepticism. Click here to read on.

2. All the data points towards customers preferring to shop your store on a Mobile App.*

  • Acquiring new customers is 5 to 7 times more expensive than retaining existing ones, and the probability of selling to an existing customer is 60% to 70% higher than a new one.  
  • To top it off. People spend 90% of their time shopping and browsing the web using mobile apps. So why doesn't your brand have one?
  • If you're intimidated by the tech required to build an app, SHOPPY is for you. With their Shopify-style builder and team of experts, you can create your app in less than ten days – zero coding required.
  • Join the top fashion brands on Shopify, experiencing 3X conversion rates, +140% average cart value, and +80% retention from their Shoppy mobile apps. Start your free 30-day trial.

3. Winning Meta Ad creatives with multi-product top-of-funnel ads

  • This week’s All Killer No Filler podcast with the Pilothouse Meta team details a highly-effective top-of-funnel ad strategy that taps into how people actually shop for products.
  • Create a stunning showcase of your products, leverage the illusion of choice, and discover the critical elements of a stellar post-click experience in this episode. Click here to listen or click here to read on.  

4. A new option to buy media and pay later creates opportunities to retain cash flow for longer when paying for ad campaigns.*

  • The days of 30-day manual media invoicing could forever be over, all thanks to Juni Capital for invoices.
  • Buying ads for Google and Meta? Juni gives you 3x longer to pay, meaning 3x more cash flow in your pocket.
  • Access credit lines up to €20 million with extended payment terms and fixed fees as low as 3% – only applied to the funds you use.
  • Their time-saving features let you auto-collect, pay, and reconcile invoices in a few clicks. Extend your runway and expand your business with Juni.

5. Barbie’s unexpected marketing moves

  • Barbie has been hyping up the upcoming release of their latest movie in ways we never saw coming.
  • Of the 32 impressive creatives, who thought we’d see a Barbie-themed boat cruise, a full-sized Barbie dreamhouse, a Ruggable collab, or a pinked-out Xbox bundle? If you need to see it to believe it, check out Moshe Isaacian’s thread here.

⚡ Quick Hits

🚀 Use influencers as ambassadors and skyrocket your brand. With 100s of automations, SARAL is the perfect influencer marketing assistant. Making it simple, fast, and affordable. Book a call and find out more! *

♾️ Meta aims to be more transparent in how recommendations are shown to Facebook and Instagram users. The “Why am I seeing this” feature addresses user concerns over how content is pushed to their feeds.

😨 Adalytics reports that 75% of Google’s Trueview video campaigns don’t meet Google’s standards for effective ad placement. This finding poses a significant financial penalty for Google.

🎵 TikTok announced new data usage policies that determine how the platform collects and leverages user data. Notably, US users aged 13-15 will no longer see TikTok ads based on off-platform activities.

📸 Instagram shared 3 pieces of advice to create more effective ads. Narrative, inspiration, and visual interest are of significant value to the platform’s users.

👀 Banter

This one cuts deep… 🥲

❓Answer: The horse is named Friday.


Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

DTC Newsletter is written by Rebecca Knight and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.

Was this email forwarded to you? Sign up here.


🚀 Advertise in DTC Newsletter.

💰Check out our course on Facebook and Instagram ads!

Get Exclusive Digital Marketing Content From DTC

By signing up you agree to our terms of use