📦 - Next Level Loyalty
August 2, 2023
Content Tag

Monday, July 10, 2023

Happy Monday, DTC readers! Reply to this email and tell us your biggest win from last week. 😀

In today’s newsletter, you’ll find:

Let’s dive in: 👇

1. Re-engaging Klaviyo audiences on Meta

If your brand has (1) Klaviyo and (2) a Meta account, it’s time to put them together! The Pilothouse Meta team is all about connecting platforms and collaborating across channels to scale brands. They’ve recently seen success with ​​targeting less engaged, non-purchaser Klaviyo audiences who haven’t converted.

For tips on set-up, building your campaigns, and launching them, click here to read on.

2. Create Endless Product Visuals: All from a Single, High-Quality Product Scan.*

We are all tired of the inconvenient process of creating captivating product visuals. So thankfully, we found eko.

Their cutting-edge media asset creation solution is here to revolutionize your digital game effortlessly. Ditch the lengthy production experiences and embrace the future of content creation.

With eko you can say goodbye to tedious tasks and welcome an effortless creative journey. They generate countless top-notch media assets in a flash and create stunning visuals at lightning speed. Eko captures every angle you need in just one shoot, saving you time and effort.

Create captivating visuals that drive business results and leave a lasting impression on your audience. Unleash your creativity and watch your business soar to new heights. Elevate your digital game today!

3. How to level up your loyalty program (and measure success)

Aside from building a moat against rising production and advertising costs, building a customer loyalty program has many benefits.

Loyalty programs are no longer exclusive to major chains. DTC brands worldwide are utilizing loyalty tactics to increase customer engagement and incentivize repeat purchases.

For examples of popular approaches and four brands going the extra mile, click here!

4. Increase your Amazon product page conversion by focusing on content optimization*

Amazon is the #1 eCommerce platform in the US and many other countries. Optimizing your photo and video assets is key to increasing conversions on product pages.

Two things you should be aware of. (1) Is your content authentic and relatable? (2) What do you have above the fold?

Vitamin and supplement giant Nature's Way used Cohely to generate lifestyle content for Amazon and boosted their Amazon conversion rates by 30%.

Cohley's creative briefs and network of content creators made generating authentic lifestyle content easy. Check out the full case study!

⚡ Quick Hits

👆 This one-click Shopify App boosts revenue by 20-50% when using Klaviyo or Meta. See for yourself with a 30-day free trial of Black Crow AI's Smart ID. *

🐦 Twitter is accusing Meta of leveraging trade secrets in the development of Threads. Meta claims that no former Twitter employees worked on its development.

🚀 Retailer site speed impacts people's willingness to buy. 70% of users say site speed directly impacts their trust in a brand. Generate more sales with the Fastest Shopify theme - Blum. *

🧵 Meta’s new text-based conversation app, “Threads,” amassed 30M users since its release. Mark Zuckerberg and Instagram CEO Adam Mosseri are focused on the app's growth before focusing on monetization strategies.

📺 Youtube is distributing AI-generated quizzes. Reports indicate that these quizzes may contain questions about the subjects of recently viewed videos to test a viewer’s comprehension level.

👀 Banter

So… How we all doing on this fine Monday? 👀


Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

DTC Newsletter is written by Rebecca Knight, Juliana Casale, and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.

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