Hallo and happy Wednesday! Has your brand already started gearing up for Black Friday/Cyber Monday? 👀 We want to hear from you.
Have you started thinking about testing creatives/messaging for Black Friday?
In this newsletter, you’ll find:
Let’s dive in: 👇
1. Leverage high purchase intent to maximize the holidays
The lead-up to Labor Day is the perfect time to take advantage of the influx in valuable traffic and high purchase intent to test your boldest marketing tactics before the holidays.
The window of opportunity here is short. The Pilothouse team is here to help you stay ahead of the curve with early promotional spending, funnel optimization, and initiatives to maximize your reach will allow you to jump over your competitors and feel confident that your brand can maximize your return on investment (ROI) for a record-breaking year.
Check out our write-up to start the holidays off with a bang!
2. Have you heard our latest podcasts?
🛏️ DTC Archive - Davie Fogarty - The Oodie: on getting to $400 Million FAST
📧 AKNF 331 - Jogo's Retention Bootcamp - The Welcome Series (2 of 3)
💥 Ned Samuelson - Criteo: Critical Q4 Tips
🐶 Jordan Karcher - Grounds and Hounds Co.: Spilling the Coffee Beans on Product-Centric 8-Figure Growth
🤖 Ben Kruger: Opening Pandora's Search Box: Google vs AI
🏗️ AKNF 329 - Jogo's Retention Bootcamp: The Pristine Data Framework
(Part 1 of 3)
3. HAPPENING TOMORROW! Maximize holiday profits with acquisition and loyalty tactics.*
It's BFCM and the holiday season prep time again! Thankfully our friends at Loop have gathered all the tips and tricks you need to improve your acquisition and loyalty strategies.
Learn everything merchants and the agencies that support them are doing to maximize sales (and repeat sales) ahead of peak season. Delivered by the great minds at Loop, ASRV, Carro, and 1R
If increasing sales and decreasing acquisition costs is part of your marketing plan, then you can't afford to miss this event. Don't get left in the dark! Today is the last day to sign up!
4. Instagram introduces Multi-Advertiser ads
Prepare your creative team for this highly competitive take on conventional carousel ads! This new initiative from Meta presents various challenges that fundamentally change how you’ll approach your creative workflow.
While likely more affordable and accessible than your average Meta ad placement, you’ll find much stronger competition, with each brand vying for our consumer’s attention.
There will be more visual noise to cut through, unpredictable brand associations to combat, and shared assets between all of the creatives to truly challenge your creative process. We’ve got you covered with a few tips to get your brand ahead of the game in Multi-Advertiser Ads.
Check out our guide here.
5. Plant People's multi-channel approach to dominating the wellness space.*
We've all heard converting a new customer can take seven touchpoints.
Plant People quickly, easily, and authentically hit those touchpoints by pairing large-scale micro-influencer pushes and paid ads across social platforms.
Plant People achieved this two-in-one approach campaign with minisocial. Tapping into quality, on-brand micro-influencers, and getting assistance on paid socials.
Give your marketing strategy the fuel it needs with minisocial. DTC readers can even get 15% off their first campaign. Just tell them we sent you!
✖️ X will remove headlines from news links in an effort to improve the platform's aesthetic appearance. With aesthetics allowing for such UI changes, it remains unclear if or how other links will be affected.
🚀 Upgrade Your Marketing Performance. Even after iOS 14.5 and ITP, Black Crow AI’s Smart ID increases the ROI of your Meta & Klaviyo campaigns. See for yourself with a 30-day free trial. *
🎵 TikTok published its new holiday marketing guide. Key highlights include all of the significant days in Q4, including holidays and shopping days, along with insights for pre-holiday preparations.
🎯 Pinterest introduces new safety tools for younger users of the platform. Highlights include private profiles, control over followers, and improved collaboration options.
Every brand has that special someone 😍
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application. 🎧
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