Happy Monday, DTC readers! We’re back with another condensed version of DTC. P.S. If you’re missing the meme, be sure to scroll to the end!
Don’t be a stranger. After reading, respond to this email and let us know what you think! 🤠
Let’s get into it: 👇
1. Are you effectively leveraging your post-purchase email flow?
Your post-purchase flow is more than just a series of emails. It’s a chance to strengthen relationships with consumers, collect post-purchase data, and boost revenue with those sweet sweet cross-sells.
Your post-purchase flow should include (1) a confirmation, (2) shipping updates, (3) education, and (4) a post-purchase survey. For more info on maximizing your post-purchase flow, click here to keep reading.
2. Are you working with the right partner to effectively scale your brand? *
3. Lead Magnets 101: Creative Ways for Brands to Capture Email/SMS
In today's competitive marketing landscape, where paid ads are expensive and social media platforms are risky, it's crucial to have direct communication with customers. Email and SMS are highly profitable channels for retention, but gaining consumer trust is becoming harder.
Consider lead magnets, valuable incentives in exchange for contact information, to build your subscriber lists and foster long-term brand loyalty.
Find out the most popular demographics on each platform, see a step-by-step process for launching ads, learn about salient metrics to measure your success, and read advice on unifying your ad reporting.
Regardless of what social platform you are on, running a successful ad campaign can make all the difference.
👽 A new report from Reddit details consumers’ product research habits despite ongoing protests on the platform. The report highlights the importance of first-hand experiences and word-of-mouth marketing.
🎵 TikTok wants to push online shopping according to new reports that detail a new feature called “Trendy Beats''. This could allow products in trending content to be identified and manufactured by ByteDance.