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🤳 Our beginners’ guide to the TikTok Creator Marketplace.
🚀 Quick tips for your Google and Facebook campaigns.
🎥 Tru Earth’s Ryan McKenzie shares the inside scoop on his killer YouTube Ads creative strategy.
📦 The tool you NEED to optimize your subscription program.
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TCM is TikTok’s version of an influencer marketing platform, facilitating connections between content creators and brands.
Content creators (regardless of their number of followers) interested in partnerships or sponsored posts can sign-up to be listed on the marketplace.
Their stats and analytics are presented on a user profile that gives brands access to information like demographics, follower geography, follower age range, engagement rate and more.
Creators and brands can connect, discuss campaign details, negotiate rates and ultimately partner directly with each other for sponsored or gifted posts.
As of this moment, TikTok doesn’t charge advertisers to use this platform, so all of these great features are free to use!
The Pilothouse UGC team is always focused on letting data speak for itself. However, getting reliable data for content creators isn’t always easy or trustworthy.
This marketplace will provide more accurate and honest data because of the first-hand analytics and tools TikTok has created.
Instead of going through third parties, TCM also allows for direct communication with content creators – this is a HUGE deal.
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The marketplace is extremely easy to use!
Use the search bar to look up specific content creators or type in keywords matching your campaign description.
The system will generate a list of creators that would be a great match for the campaign.
Further, the platform allows users to search for creators based on specific campaign needs.
For example, find creators from a specific country or in a specific industry.
You can peruse a list of creators that match your search criteria and better understand their network and content through their analytics.
Once you’ve scoped out creators, message them with the campaign details or initiate a one-on-one conversation.
This notifies the creator, and you can begin campaign negotiations with them directly on TCM.
Once the details are flushed out, wait for the content, then distribute it through your ad management channels or TikTok!
Easy-peasy!
From gaining brand exposure to increasing website traffic and increasing sales, this marketplace is a game-changer.
It’s not only free to use, but for creator negotiations, it provides a sliding scale of options to choose from: paid advertising, gifted advertising and anything in between.
We’ll continue to cover this killer platform in future newsies, but for now, check out TikTok Creator Marketplace here!
Here’s a quick tip from the Pilothouse Facebook Team:
110% and 120% have outperformed regular-speed playback for our teams.
This also shortens the video and increases your view-through rate. 💥
Improving your Google Ad account:
By using your brand name, you’re providing the algorithm with more purchases and, therefore, more data points to pull from.
If the algorithm is trained the right way, it will do the heavy lifting for you.
📓Take note, Ordergroove – the leader in subscription performance – is here to make sure you're getting the most out of your subscription program with their brand new (and free) optimization guide.
With consumer demand for subscriptions at record highs, it's no surprise brands are flooding the market with subscription offerings.
In fact, Gartner predicts that by 2023, 75% of direct-to-consumer brands will have a subscription offering.
It's an exciting time for any brand with a subscription program, but merchants with unique program incentives, frictionless experiences, and churn-fighting capabilities will win the day.
👉 To help brands turn their subscription program into a market-leading model, Ordergroove created The Ultimate Guide to Optimizing Your Subscription Program, a comprehensive guide that’s stuffed with best practices and use cases.
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Tru Earth’s Ryan McKenzie manages the creative strategy for his high-performing DTC brand. He shared his unstoppable YouTube Ads creative strategy with DTC.
For details on each part of the formula, head to YouTube for Ryan’s full presentation on the art and science behind YouTube Ads creative.
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DTC Newsletter is written by Thomas Schreiber, Eric Dyck, and Sadie Evans.
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