📦 - Champagne Papi House Tour
August 17, 2023
Content Tag

 Monday, August 7, 2023

In this newsletter, you’ll find:

Let’s dive in: 👇

1. Tackle Meta ads with a retargeting pool for Q4

Meta Ads can be an intimidating platform, but we've got a step-by-step guide to help you build a solid retargeting pool for Q4 and enter the busiest ecommerce season of the year with confidence.

Our write-up details what you need, how to get started, and how to take your retargeting strategy to the next level just in time for the holidays.

Click here to read the full guide from Pilothouse.

2. A post-purchase experience should INCREASE your sales, even with a high rate of returns.*          

Brace yourself for eCom's busiest time of the year and ask yourself, "Are you ready for the returns that often follow a massive spike in sales?"

Last year, Loop processed over 300,000 returns in the first three days after Christmas! Loop merchants saw a 24% increase in sales and a 31% increase in returns. They also saw an 11% DECREASE in refunds and a 38% increase in return-driven upsells.

It proves that an excellent post-purchase experience isn't just a time saver. It should help you acquire net new customers, retain revenue on returns by turning them into exchanges and upsells, and convert returns into repeat customers with a fantastic experience in finding a product they love.

Get all the expertise, tools, tips, and resources you need to prepare for the big holiday rush with Loop's Peak Season Resource Hub.

3.  How Drake may have defined the future of commerce

Collaborations are a marketing staple that have seen no dip in popularity in recent years. You don’t have to look much further than the Barbie movie to see the impact strategic collaborations can have.

But She’s not the only one to team up with her favorite products…

Drake’s newest store is a masterclass in collaboration, design, and brand building that will undoubtedly be replicated in the near future.

Read up on why Drake might be tapping into the future of ecommerce here.

4. Here's how Spotlight Oral Care got over 6 million views with micro-influencers on TikTok.*          

Spotlight Oral Care partnered with minisocial to amplify their Teeth Whitening Pen on TikTok and create videos featuring their product in action.

Partnering with 50 micro-influencers who together had 548k followers, they were able to go viral with over 6 million views across videos and an impressive $30,365 EMV.

minisocial selected micro-influencers who fit the customer profile for Spotlight Oral Care, and together they generated over 50+ fully-licensed UGC assets for the brand to take and use across their marketing channels. Get 15% off any minisocial project that launches in August.

⚡ Quick Hits

💸 Avoid lost sales this holiday season with automated UI testing and alerts for Shopify outages. Top brands trust Uptime to save money and retain customers. DTC readers can get 25% off for limited time. *

🪟 Microsoft will discontinue support for the Cortana voice assistant on Windows. The removal of Cortana aims to leave more AI integrations in Windows workflows.

✖️ X updated its ad format to appear more like a visual attachment. The update removes the lower CTA and includes a small in-picture attachment as a replacement.

🎵 TikTok experiments with new privacy protection and data sharing policies in a new initiative called PrivacyGo. Advertisers can compare their data to TikTok’s insights in a protected way.

📸 Instagram adds extra layers of protection from unwanted messages in DMs. Two new restrictions will be imposed on users who aren’t followers prior to the distribution of their DM messages.

👀 Banter

#MondayMotivation. Always be your own hypeman.


Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

DTC Newsletter is written by Rebecca Knight and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.

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