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In this newsletter, you’ll find:
Let’s dive in: 👇
1. Craft a rich blend of product and experience with Jordan Karcher
On the DTC pod, we’re chatting with Jordan Karcher, CEO of Grounds and Hounds Coffee Co. about brewing the perfect blend of urgency and trust to elevate your marketing strategy. ☕
Find out how Jordan weaves conversations, memories, and experiences into their marketing so that Grounds and Hounds Coffee Co. build a passionate community around what matters most: Paws and partnerships!
2. Creator Campaigns are the answer to capitalize on early holiday shopping.*
The latest LTK Holiday Shopper Study shows consumers are starting to shop earlier this holiday season. Many top brands want to stay ahead and lock in their holiday creator campaigns!
To help you prepare, LTK is offering $4,800 in savings on their most recommended plan, LTK Connect Pro; take advantage of this during LTK Connect Holiday Prep Sale.
Here's what to expect: $2,400 in waived onboarding fees, $1,000 in Creator Campaign Credit, and $1,400 off yearly subscription costs!
Winter might not be coming early this year, but holiday shopping certainly is. This is a great opportunity to start planning your campaign for peak shopping season.
3. Early access is the 🔑 to Black Friday success on Meta
Early access campaigns are the perfect opportunity to build momentum leading into Black Friday.
The Pilothouse Meta team saw great success in 2022 as they watched early access campaigns blow general and day-of messaging out of the water.
We have a list of stats from last year to walk the walk and advice to set your brand up for success in 2023.
Check out the details here.
4. Webinar alert! Acquisition and loyalty strategies for the holiday rush.*
It's BFCM and the holiday season prep time again! Thankfully our friends at Loop have gathered all the tips and tricks you need to improve your acquisition and loyalty strategies.
Join Loop and their friends at ASRV, Carro, and 1R to look at everything merchants and the agencies that support them are doing to maximize sales (and repeat sales) ahead of peak season.
If increasing sales and decreasing acquisition costs is part of your marketing plan, then you can't afford to miss this event. Can't make it? Sign up to get a recording.
5. Use education to drive sales and expand beyond your niche
Education is integral to growing a brand with a niche product. 🤓
We tear down the obstacle of education by outlining a few ways to approach your audience with new information and a little showmanship to school consumers into your ecosystem and have them never look back.
Dive into education here.
⏰ Stop wasting your time managing FB whitelisting campaigns. Let Grapevine do it for you (and cut your CPA by 20%) - Brands like Solawave, Nood, and Thistle trust Grapevine. Find out why. *
❌ Google could be working on a new generative AI tool to help with suggestions and rewrites of your copy. These revisions can be leveraged with Chrome’s right-click menu.
🚀 Improve your Meta & Klaviyo campaigns post iOS and ITP. Black Crows AI's Smart ID can take your marketing performance from struggling to skyrocketing. Test it out with a 30-day free trial. *
📺 Youtube tests a new anti-adblocker pop-up that reminds users of Youtube’s policies before displaying another ad after a countdown timer reaches zero.
♾️ Meta’s VR conference will take place on September 27, 2023. An update on Metaverse’s expansion is expected among other innovations.
We meet again… 🤔
Have you heard our latest podcasts?
🤖 Ben Kruger: Opening Pandora's Search Box: Google vs AI
🏗️ AKNF 329 - Jogo's Retention Bootcamp: The Pristine Data Framework (Part 1 of 3)
🤖 Shauli Mizrahi - REP: Unveiling the Future of E-Commerce with AI-Powered Concierges
😁 Jessica Donati and Rhaelyn Gillespie - Mintier: Disrupting the Oral Health Space
🛍️ AKNF 327 - The Amazon Ads Strategies that Made Prime Day the Biggest EVER
💪 Caroline Levere and Ed Staples - Grapevine.ai and The Farmer's Dog: Conquering Creator Content and Winning While Whitelisting
👟 Drew Arciuolo - VKTRY Gear: Scaling Organic Content to 8 Million Views a Day
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
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