📦 - A Digital Pencil And So Much More
June 20, 2023
Content Tag


Monday, June 19, 2023

Alright, which one of you did it? 👀

In this newsletter, you’ll find: 👇

📦 How to turn that frown upside down for Q4

📦 Claim your spot for marketing success

📦 Meet everyone’s newest assistant

📦 Direct-to-creator relationships

Read till the end to access exclusive DTC swag. 😎

👉 If a pal forwarded this to you, subscribe, so you never miss out.

In The Loop

🔴 Reddit CEO Steve Huffman isn’t backing down:

Many Reddit users are protesting against API pricing changes that will result in the shutdown of popular third-party apps. CEO Steve Huffman defended the changes, stating that they are necessary to cover costs and prevent subsidizing competing businesses. The protests have led to subreddit blackouts and widespread discontent among users, but Huffman maintains that the majority of Reddit users support the decision.

🌍 Meta implements new updates for EU advertisers, in line with evolving requirements:

Facebook and Instagram advertisers using 'worldwide' targeting or targeting EU audiences will need to update their ad targeting processes due to new requirements set by the EU Digital Services Act. Meta will now require advertisers to specify a 'beneficiary' and 'payer' for each campaign targeting the EU or global audience. This update aims to increase transparency and comply with EU regulations, and failure to comply may result in penalties for Meta.


Maximize Email Marketing for Q4

🙃 Turn that frown upside down

We’re all too familiar with the typical email marketing cycle. Don’t you think it’s time to flip your emails on their head?

This week’s All Killer No Filler details a strategy Amazon uses to grow its business so you can leverage the very same tactics in your marketing strategy!

The key is understanding what your customers want before they go searching for it. 🤔 👇

🪵 Against the grain

Picture a typical email in one of your campaigns.

We bet there’s a crisp hero image followed by some beautifully staged merchandise that concludes with some dynamic content at the bottom.

Have you considered reversing this structure? Check this out:

1️⃣ Dynamic content

2️⃣ General merchandising

3️⃣ Beautiful lifestyle imagery

By having dynamic content (like product recommendations) at the top of your emails, you’re finding products for your customers without them having to lift a finger or browse your massive catalog.

Do the dirty work for your customers and send their wishlist items directly to their inboxes. 📧

🚶One step closer every time

With this strategy, you showcase your best offering, so there’s immediate value associated with your brand’s emails. Your subscribers have already opened your email, so why hold back on giving them what they want? 🤷

🎁 The gift of growth

Now is the perfect time to develop a flawless Q4 strategy with the reversed email structure in mind. The more time you have to test this strategy, the more refinement and confidence you can bring to the table during the busiest shopping season of the year.

Give your brand the gift of growth and check out this week’s All Killer No Filler. 🎙️


Marketing Needs To Be Personalized. This Webinar Will Teach You How

Your consumers crave attention.

71% of consumers expect companies to deliver personalized interactions.

🚨 More alarming is that 76% of consumers get frustrated when you don't.

Neglecting marketing personalization could cause your brand to miss opportunities to bring in new customers.

🚨 Or worse, risk losing the loyal customers you already have.

Personalized shopping experiences offer the key to satisfying this craving!

This is why we recommend you join Stephanie Cook, Lifecycle Marketing Manager at AdRoll, on Thursday, June 22. Stephanie will guide you through the steps to a successful personalized marketing strategy.

You'll learn the following:

  • What marketing personalization is, and how it's impacting today's buyers.
  • How to create personalized ads and emails to guide customers from discovery to purchase.
  • Tips for overcoming customer data privacy concerns.

👉 Claim your spot for marketing success.

Recordings will be available to those who register.


Outside the Content Box: Other Ways to Use ChatGPT

You’ve heard it a million times by now: ChatGPT can write stuff.

But content creation isn’t ChatGPT’s only skill.

ChatGPT can be prompted to do dozens of other things that don’t involve writing, and many of them can be incredibly useful to marketers.

Here are three ways ChatGPT can help you run your online business that isn’t content creation! 👇

*Due to the limitations of the free version of ChatGPT, we used GPT4 (paid) for this piece!

✏️ Write, optimize, and debug website code

Anyone in DTC knows that running an online business comes with challenges—especially if you don’t have an IT team or aren’t super tech-savvy.

As a technology developed by some of the best software minds in the world, this is an area where ChatGPT can truly shine. ✨

When we asked Chat how it could help us with coding a website, for example, here’s what it said:

In other words, you can essentially use ChatGPT as a tech assistant to help you write, optimize, and debug code. 🙏

However, if you don’t have at least a basic understanding of code, you may find querying the bot tricky.

But the cool thing about ChatGPT is that it's interactive. Meaning if you’re unsure how to ask it to do something, the software will be able to walk you through the steps.

For example, if you want ChatGPT to help you debug an issue on your site, this is what would be involved:

There are also a rapidly growing number of YouTube videos and tutorials that can walk you through how to use ChatGPT for code if you get stuck.

So, whether it’s writing new code, optimizing an existing website, or troubleshooting bugs, ChatGPT might just be your new virtual tech team. 👨‍💻

Hungry for more AI tips and tricks? We’ve got plenty more to share on Wednesday as we go hands-on with industry leading tech to help save you time and keep money in your pocket.


Why Athletic Greens, Sephora, and Lululemon Have Embraced Influencers As 'Ambassadors.'

We've all heard the horror story of hiring an influencer to post for your brand and then seeing no sales.

Some of us have been through it 🥲

What brands like Athletic Greens, Sephora, and Lululemon got right was they didn't "hire influencers."

They built direct-to-creator relationships with influencers and made them ambassadors first. 🤝

Are you looking for similar results?

Start reaching out to creators directly.

Tools like SARAL make this process easy with automations to find, reach out, and manage influencers.

With affiliate tracking, payments, and Shopify integration, influencer marketing becomes more manageable than you think!

👉 Claim Your No-Risk Free Access

Quick Hits

🤖 AI as a marketing weapon? Tresl Segments' new ChatGPT Guide for DTC Marketers lets you in on all the secrets! Shhh, don't tell anyone. *

🚀 Upgrade Your Marketing Performance. Even after iOS 14.5 and ITP, Black Crow AI's Smart ID increases the ROI of your Meta & Klaviyo campaigns. See for yourself with a 30-day free trial. *

🔎 Google is selling Google Domains to Squarespace for $180m. This is part of Google’s cost cutting initiative that follows recent layoffs totalling 6% of its workforce.

📸 Snap published insights from the usage of the My AI tool. The data consists of over 10B from over 150M people likely riding the hype of conversational AI.

💼 LinkedIn will allow the filtering of notifications based on previous interactions on the platform. A user’s notification stream should eventually display both “My Posts” and “Mentions” tabs.


🔊 Have you heard our latest podcasts?

💤 Restful Living with Wilet: A Rebranding Journey with Vivian McCormick.

📫 The Future of Direct Mail and Marketing with PostPilot’s Drew Sanocki.

💭 Manifesting Your Dreams with Samantha from Maniscripting.

💚 "Enlightened Hospitality" and the Secret to Killer CX with Eli Weiss from Jones Road Beauty.

💄 ​​8-Figure Beauty Empire Trinny London's Epic Organic Content.

Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

DTC Newsletter is written by Rebecca Knight, Kelsey Hess, and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.

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