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Master the fundamentals of Digital Marketing and Ecommerce with this practical course that will help professionals and business owners refresh basic knowledge and start planning their marketing and business strategies with the Pilothouse proven method made for beginners
Around 8 hours of video lessons and practical assignments
You can choose to work on your own or have a Pilothouse mentor to guide you through your practical assignments to create a portfolio that will land you a new job or boost your own business.
You will start planning your ecommerce and digital marketing strategy along with operations. You will perform competitive research and map all the metrics you should watch and improve for your business with the Pilothouse proven method on Lead generation, Ads platforms, creative and copywriting testing as well as social media management.
Scale School is the distilled knowledge and wisdom of over 120 Facebook and Instagram advertising experts – not one guru who makes their money selling courses… Our own posse of badass marketers spend their days slugging it out in the trenches… tirelessly testing, iterating, scaling and learning from each win or loss.A dedicated team with the insider knowledge, drive, and passion it takes to generate record-breaking profits…
Get started with the basics of digital marketing, set up your account from scratch and create your first campaigns through research, data analysis and metrics definition for different industries. Build your portfolio to land a new job or grow your client’s or own marketing strategies with Pilothouse’s proven method applied from scratch.
Get a head start in this amazing industry that grows constantly. Learn the digital marketing and ecommerce skills you need to start your career or your own brand using all the tools and essential skills you need to land an amazing job or grow your business with paid and organic advertising, ecommerce and social media management.
Understand how ads platforms work and get started with ads and event manager by setting up your pixels and conversion API to track your potential customers behaviors and preferences and segment them appropriately.
Use research tools to create industry-specific personas and competitor analysis to base your strategy on.
Use research tools to create industry-specific personas and competitor analysis to base your strategy on.
Use research tools to create industry-specific personas and competitor analysis to base your strategy on.
Use research tools to create industry-specific personas and competitor analysis to base your strategy on.
Use research tools to create industry-specific personas and competitor analysis to base your strategy on.
“...this course kicks so much ass.”
Elliot Roazen, Head of Growth at the Uncovery, Unilever
Assignment: Setup your shopify account with Pixels, Conversion API, Ads account and document your business plan draft
Assignment: Document your sales funnel, competitive research and the important events for your business in order to setup your events manager
Assignment: Document your product market fit strategy and research that led you to your conclusions
Assignment: Start research and documenting your marketing strategy, angles and personas
Assignment: Document different lead generation strategies for your business and send for feedback
Assignment: Describe a good agency/independent marketers hiring instructions along with expectations and culture definitions for both internal and/or external stakeholders of your projects
Assignment: Document your top 5 Angles, test at least 2 copy products in real platforms or in controlled tests
Assignment: Create your GA account and start planning your dashboard
These strategies have tens of millions of dollars in ad spend backing them up… Strategies we’ve perfected over many years.
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