Your content should be minimal and skimmable.
By separating out the main USP (via either capitals or brackets) you make it easy for the consumer to scan the benefits, then read the bullet text for what they care most about.
Checkout these examples. 👇
NOTE: Capitalizing bullets is technically against Amazon’s terms of service, but it’s low risk. If your listing gets flagged, just fix it and it’ll go live right away.
We’re such dare devils. 😤😎😬