This 15 second Instagram reel by Ashley Ballard for Ray-Ban is just what you need!
Why it Works:
A UGC ad doesn’t have to be full of technical jargon, and it doesn’t need to hard-sell a product.
Let the product do the heavy lifting.
In this case, Ashely Ballard doesn’t talk at all, she doesn’t sell you on Ray-Bans or tell you anything about the quality of the glasses.
Instead, she takes her Ray-Bans and shows her audience how she styles them with different outfits.
In the captions, she mentions how Ray-Ban’s styles let her express herself and her moods – whether she’s feeling light and girly or dark and sultry.
She is selling her audience on the brand – a brand that lets you be authentically you. Who wouldn’t want that?
Remember this when crafting UGC!