Test hyper-local targeting in your Facebook ads.
Check out this Olipop example with “Hey, Nashville,” and “Hey, Atlanta!”
Targeting particular cities within Facebook allows you to speak to a customer’s location, which can boost conversion rate
It creates a personal feeling which increases the likelihood of a purchase.
NOTE: While micro-targeting is super effective, you’ll generally see less scale with these types of ads.
Test it for your brand!
ALSO: make sure you're testing a simulated text message ad like the one above.
It’s a scroll stopper that the Pilothouse team has seen big success with.