Test hyper-local targeting in your Facebook ads

July 31, 2021

Facebook Tip

Test hyper-local targeting in your Facebook ads. 

Check out this Olipop example with “Hey, Nashville,” and “Hey, Atlanta!”        

Targeting particular cities within Facebook allows you to speak to a customer’s location, which can boost conversion rate 

It creates a personal feeling which increases the likelihood of a purchase.

NOTE: While micro-targeting is super effective, you’ll generally see less scale with these types of ads. 

Test it for your brand!

ALSO: make sure you're testing a simulated text message ad like the one above. 

It’s a scroll stopper that the Pilothouse team has seen big success with. 

Become the smartest marketer in the room.

By signing up you agree to our terms of use

Related Content

window.lintrk('track', { conversion_id: 10616324 });