Snapchat SMS Strategy

July 10, 2021


A feature that’s extremely undervalued within Snapchat is the SMS tool and its ability to help grow your list. 

How it works: 

Snapchat has a type of ad that allows users to “Swipe Up” and learn more. 

It usually leads to a website, landing page, or product page.  

Instead of directing to a website or landing page, there’s an option to populate a predetermined text for users to send

It’s perfect for any type of promotion or giveaway. 

Here’s an example of the user experience: 

  • Step 1: Users receive your Snapchat ad and are encouraged to swipe up.
  • Step 2: They swipe up and are presented with “I want a coupon for $20 off.” The message automatically populates within their text message app.
  • Step 3: The users hit send and receive a coupon code for $20 off.

Here’s how to set it up:  

  1. Within “select your objective,” click “engagement.” 
  2. Then click “single image or video” and select “text” as well. 
  3. Next, enter your targeting information.
  4. Then, enter all your creative. 
  5. On the same page as creative, select “text” for your “attachment” and “CTA.”  
  6. The final step is entering a phone number. 
  7. And finally, you’ll enter the message you want users to send (“I want a coupon for $20 off”). 

Growing your SMS list creates further ownership of your audience, which has been even more crucial since iOS 14.5. 

With text message open rates at 95% and users rarely changing their phone number, it makes a lot of sense to at least TEST this strategy. 

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