Quality Assurance

July 27, 2022

Pilothouse Team

If you’ve been holding your breath for a quick QA tip, you can breathe now. 😅


Common? Extremely.

Exciting…? Don’t answer that. 💔

  • When you’re typing two numbers that represent a range, the numbers should be separated by an en dash (–) with no spaces on either side.
  • The numbers should always be represented as numerals (not typed out with letters).
  • If the numbers are units of some kind (pounds, percentages, multipliers, dollars, etc.) then the unit symbol is only needed on the last number. This is also true when you type a series of numbers separated by commas.

All right, if you want examples, we’ll give them to you straight:

  • 60–80% of typed number ranges are erroneous.
  • The QA team edits number ranges 5, 10, 15, or maybe even 20–30x per day.

Ranges aren’t necessarily common in ad creatives, but I see a lot of funky ranges in ad copy, landing pages, newsletters, or just communications out in the wild. It’s not like everyone would notice a bad range – but if you want to look like a real pro, getting the details right is paramount!

Thanks to the Pilothouse QA team for the tip! 🚀

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