QA Tips and Tricks: Number Ranges

July 31, 2021


Here’s a quick QA tidbit from Logan, Pilothouse’s Content Quality Manager:

I know you’ve been holding your breath for my text tip, so here it is: 


Common? Extremely. 

Exciting? Don’t answer that.

  • When you’re typing two numbers that represent a range, the numbers should be separated by an en dash (–) with no spaces on either side.
  • The numbers should always be represented as numerals (not typed out with letters).
  • If the numbers are units of some kind (pounds, percentages, multipliers, dollars, etc.) then the unit symbol is only needed on the last number. This is also true when you type a series of numbers separated by commas. 

If you want examples, okay, but I’ll give it to you straight:

  • 60–80% of typed number ranges are erroneous.
  • I edit a number range 5, 10, 15, or maybe even 20–30x per day.

Ranges aren’t necessarily common in ad creatives, but I see a lot of funky ranges in ad copy, landing pages, newsletters, or just communications out in the wild. It’s not like everyone would notice a bad range – but if you want to look like a real pro, getting the details right is paramount!

Stay tuned for more dispatches from the QA desk. 

Become the smartest marketer in the room.

By signing up you agree to our terms of use

Related Content

window.lintrk('track', { conversion_id: 10616324 });