Lights, Camera, Action

July 20, 2022

Pilothouse Team

There are a few things more powerful for a brand than getting the founder in front of the camera. The power of the founder’s voice is directly linked to their ability to sell.

The passion they have for their product or cause is natural and authentic – everything that modern content requires.

Before you discount your ability as a founder to talk on camera, remember that you don't have to be a Hollywood elite to have a compelling voice. 🎥⭐️

Not sure how to take the first steps? These creative professionals are giving away three tips for getting your message out clean and effectively, all while feeling comfortable on camera.

1️⃣ Talk to the camera like you're having a conversation with a friend

Look into the lens like it's one of your closest friends as if you're sharing a story or important information! Think being on a FaceTime call with your bff.

The more conversational your message comes across, the more authentic it seems to viewers. Talking conversationally also helps you easily break down your topic. Don’t be intimidated, there's no one there to judge you.

2️⃣ Gather as much information on your topic as you can

The more you know, the more confident you'll sound on camera. As if you’re presenting at work, you want to be prepared to best share the topic with your audience.

Be confident but not scripted.

3️⃣ Remember that you can do more than one take

If you mess up, you can do it again – that's the beauty of working on camera! If you don't like something, just re-film it. Know that you can always make adjustments in editing.

Try to be conscious of unnecessary added words like "uhm" and "but" in your sentences too, just so the editor doesn't have too much to cut around. Just remember, you can always start again. No need to be nervous!

Do you have any tips for readers to help them get comfortable in front of the camera? Reply to this email and let us know! 📸

Become the smartest marketer in the room.

By signing up you agree to our terms of use

Related Content

window.lintrk('track', { conversion_id: 10616324 });