Google Strategy: Tailoring Your Ads to Exact Search Terms

June 26, 2021


By typing {keyword:default text} into your ad copy/headlines, you can tailor your ads to the exact search terms people are looking for.

For example, if someone is searching for “quality womens watches,” and you own a watch company, the headline would read: 


Shop (insert company name)  {KeyWord:Watches}

The capitalization of keywords directly affects which parts of your headline are capitalized.

The resulting ad would read: (insert company name) Quality Women’s Watches.

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