Email / TikTok (OffLimits)

October 2, 2021


For small DTC brands, it can be a challenge to get into retail.

DTC and now retail (ha!) brand, OffLimits took things into their own hands by placing boxes into CVS, Wholefoods, and Wawa.

They call it reverse stealing and their videos have gone viral on TikTok.

They even successfully bought their own cereal.

If you’re lucky to go viral on TT, don’t let the moment pass without squeezing everything out of it.

Most email subscribers probably don’t follow you on TikTok, so feature the content in an email.

Check out the OffLimits example.

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