Bottom of the funnel not popping off the way you hoped?
Have you segmented your audience messaging?
What a consumer needs to hear one day after adding to cart is much different than what they need to hear thirty days after adding to cart.
Build a 0–10 (as long as your audience size allows) ATC + I/C + website visitors, and use time-sensitive messaging like:
- “Top sellers selling fast”
- “Limited time sale”
- “Don't be shocked if we are soon out of stock”
This adds a sense of urgency while your brand is still top-of-mind for the consumer.
