🚨 Are you wasting money on Amazon? 🚨

March 31, 2021

Use negative keywords appropriately across your campaigns. 

Pilothouse Senior Amazon Media Buyer Clifford Donovan points out an example of how you can waste a lot of money on ads showing for the wrong keyword. 

Don’t do this 👇👇



Weber naturals is running a sponsored brand ad for Vitamin C, but it’s showing on the keyword "vitamin e gummies" (among many other irrelevant words). 

This is likely matching a phrase or broad match of "vitamin gummies.”  

Effective use of negative keywords can eliminate wasteful ad spend like this, bringing up ROAS.

Become the smartest marketer in the room.

By signing up you agree to our terms of use

Related Content

window.lintrk('track', { conversion_id: 10616324 });