A quick platform update regarding Instagram shop: 👇
Automatic Placement campaigns with Website Conversions, Product Catalog Sales, and Link Click objectives will be automatically opted-in to Facebook’s new placement: Instagram Shop.
This placement reaches users in Shop tab, the app’s destination for people to browse and shop a wide range of brands.
NOTE: This new ad placement is still in early stages, so expect delivery to be minimal.
Standalone campaigns for only the Instagram Shop placement are not yet available.
If you don’t want your Automatic Placement ads to deliver on Instagram Shop, you can opt-out via Manual Placements.