Email segmentation tip!
Use A/B testing to understand which type of content works for different segments of your list.
What to A/B test:
Length of emails: Do your customers favor short or long copy?
Offers: Does one list enjoy discounts while another goes for informative content?
Preview text: Do your customers like emojis? Or ALL CAPS?
HTML VS. graphics: Is there a particular audience that responds really well to plain ol’ HTML?
Sender name: Test out emails from various people within the company. For example, try the founder or head of customer experience.
DTC brand Huron tests HTML VS. graphics and different sender names:
This email is from Matt, the Co-founder, and it features graphics instead of HTML