Emails & SMS

A/B Testing for Email Segmentation

July 17, 2021

Email Tip

Email segmentation tip!  

Use A/B testing to understand which type of content works for different segments of your list. 

What to A/B test:  

Length of emails: Do your customers favor short or long copy? 

Offers: Does one list enjoy discounts while another goes for informative content? 

Preview text: Do your customers like emojis? Or ALL CAPS?

HTML VS. graphics: Is there a particular audience that responds really well to plain ol’ HTML? 

Sender name: Test out emails from various people within the company. For example, try the founder or head of customer experience. 

DTC brand Huron tests HTML VS. graphics and different sender names:


This email is from Matt, the Co-founder, and it features graphics instead of HTML

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