3 Simple Rules To Apply To Your Campaigns Right Now
Charley T gives 3 simple rules that will help your save money on bad days, and push spend on good days:
Rule #1: Increase start of day budget by 20%
If your campaign budget is $100, set a rule to increase it by $20.00 at the beginning of the day.
Rule #2: Stop delivery at 75% of spend if not at target performance
For example, if your target CPA is $20, and at 75% of spend ($75) you have a $25 CPA, delivery will be turned off.
Rule #3: Increase spend by “Target CPA x Sales” if over current budget
This ensures that if you’ve exhausted your budget while performance is going well, the rule will increase budgets to accommodate more profits.
Charley also recommends putting a rule in place to reset auto-scaled budgets at midnight.
