Advanced Meta Ads Course

Learn how to manage and create digital campaigns on Meta and Instagram for your clients or your own business with the Meta Marketing System That Drove over $50 Million in Value for Pilothouse's Clients in the Last 6 Months.

Around 14 hours of video lessons and practical assignments

Practice and Mentoring

You can choose to work on your own or have a Pilothouse mentor to guide you through your practical assignments to create a portfolio that will land you a new job or boost your own business.

5 Projects

You will create professional Facebook (Meta) and Instagram campaigns end-to-end with your own research on competitors, customers and important metrics for different industries. Develop your main copywriting angles and design the creatives needed to set up your campaigns while developing your funnel, bidding style and influencer strategies.

Scale School: We didn’t follow the playbook of a guru – we wrote our own.

Scale School is the distilled knowledge and wisdom of over 120 Facebook and Instagram advertising experts – not one guru who makes their money selling courses… Our own posse of badass marketers spend their days slugging it out in the trenches… tirelessly testing, iterating, scaling and learning from each win or loss.A dedicated team with the insider knowledge, drive, and passion it takes to generate record-breaking profits…

Scale School Proven By

Who’s this course for

Beginners in Advertising

Get started with the basics of digital marketing, set up your account from scratch and create your first campaigns through research, data analysis and metrics definition for different industries. Build your portfolio to land a new job or grow your client’s or own marketing strategies with Pilothouse’s proven method applied from scratch.

Digital Marketing Professionals

Increase your growth abilities by combining your existing marketing skills with Pilothouse’s Facebook and Instagram ads campaign strategies through copywriting based on research and industry-based angles.

Business Owners and Freelancers

Boost your clients’ business or your own with straightforward growth strategies that will allow you to start from the beginning and go all the way to planning and executing your ads strategy with your own creative designs.

Learning Outcomes

Meta Business Suite essentials

Get started with ads and event manager by setting up your pixels and conversion API to track your potential customers behaviors and preferences and segment them appropriately.

Research competition and personas

Use research tools to create industry-specific personas and competitor analysis to base your strategy on.

Creative Design and Copywriting

Use research tools to create industry-specific personas and competitor analysis to base your strategy on.

Build a Marketing Team

Use research tools to create industry-specific personas and competitor analysis to base your strategy on.

FB and IG Ads planning and setup

Use research tools to create industry-specific personas and competitor analysis to base your strategy on.

The Pilothouse 6-Step strategy

Use research tools to create industry-specific personas and competitor analysis to base your strategy on.


“...this course kicks so much ass.”

Elliot Roazen, Head of Growth at the Uncovery, Unilever

Course Program


Meta Business Suite essentials

  • Meta Business features and pixel / CAPI setup
  • Setting up your ads account and integrations
  • Facebook ads Library analysis
  • Facebook business features and setup post iOS14

Assignment: Setup your account with Pixels, Conversion API, Ads account and all the setup needed to start the course.


Foundations For Scale

  • Brand & Competitor Analysis
  • Knowing Your Customer & Your Market
  • Metrics That Matter & Why
  • Customer Journey & Messaging
  • Facebook Pixel Strategy

Assignment: Introduce your business to the community, present a map of competitors, potential customers and their journey, metrics to watch and why and your Pixel Strategy.


Creatives That Convert

  • Insights Into Creatives That Convert
  • Fast & Furious Creatives
  • Polished Creatives

Assignment: Create at least 3 creatives using the concepts from this module and backed up by your strategy


The Pilothouse 6-Step Strategy For Maximizing Profitability From Your Campaigns

  • Step 1 - Find Your Top 5 Angles
  • Step 2 - Copy + Angle Testing
  • Step 3 - Analyze Data and Uncover Your Winners
  • Step 4 - Identifying Creatives Needed
  • Step 5 - Audience Testing
  • Step 6 - Consolidate Winners Into Scale Campaigns

Assignment: Document your top 5 Angles, test at least 2 copy products in real platforms or with close friends (more to be defined)


Strategies For Scale

  • Attribution & The Eco ROAS
  • Bidding Types & When to Use Them
  • Horizontal Scale Strategies
  • Split Testing Pages & Funnels
  • Split Testing Creatives & Copy
  • Influencer & Whitelisting
  • Budget Management & The Scaling Mindset

Assignment: Choose the best bidding type, horizontal Scale, funnel test and influencer whistle strategies for the projects you chose for this course and justify your choice.


How to Build a Powerhouse Marketing Team

  • When Should You Hire an Agency & What Should You Look For
  • How to Hire Good Marketers
  • How to Align Your Internal & External Marketing Teams
  • Company Culture

Assignment: Describe a good agency/independent marketers hiring instructions along with expectations and culture definitions for both internal and/or external stakeholders of your projects


Navigating The Digital Landscape Post iOS15

  • What we are doing to mitigate iOS
  • Ecosystem ROAS across all platforms
  • Attribution

Assignment: Describe your own strategy to "Copy and paste" the strategies presented in the course for your own projects and make them change-proof or at least work around the new iOS changes.

These strategies have tens of millions of dollars in ad spend backing them up… Strategies we’ve perfected over many years.

Self-Paced Tutor-guided Bootcamp Feature
$997 $2997 $5997
Video Lessons
Practical assignments
Technical Support
Tasks reviewed by a Pilothouse Tutor
Academic support
Weekly live sessions & feedback sessions
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