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We’re sure you’ve heard the news… a recession is approaching. Yes, it can be daunting at times, but it’s truly nothing marketers haven’t faced in the past. ‍
Marketing
Market Through a Recession
Your voice is what defines your brand. It gives you a unique personality. It builds brand awareness, allows you to stand out from competitors, and helps consumers relate to and remember you.
Marketing
4 Consumer Trends That Can Inform Your Brand Voice
Copywriting is one of the most important investments for a thriving DTC brand. Great copywriting is a combination of art and psychology and is a key driver for customer acquisition, conversion, and retention.
Marketing
Copywriting
Marketing
This ad strat is absolutely nuts…
Dynamic content is the key to overcoming Generic Marketing Syndrome and helps you display unique, highly-personalized messages to diverse members of your audience. 
Marketing
What is dynamic content?
Richard Thaler, an American economist, discovered the endowment effect, which describes how consumers value objects before they actually have them vs. after they own them.
Marketing
Using product boxes as social proof
Marketing
How Competition Shapes a DTC Brand
Hiring is tough, especially when you’re in the early stages of building your company.
Marketing
How are DTC brands building their marketing teams?
There’s no doubt about it: blogging takes time, and it’s never an immediate payoff. 
Marketing
To blog or not to blog? An age-old question for DTC brands

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