Insights

Creative

We’ve talked about gifting, but we haven't ventured into gifting through darkposted ads.

We’ve talked about gifting, but we haven't ventured into gifting through darkposted ads.

If you’ve got some content, maybe product-centric videos that could use a personal element or killer Black Friday content that you wish was evergreen, it’s time to give it a facelift! ‍🤳 You can fix those problems and more using Creator Generated Content (CGC). Here’s what the Pilothouse Studios team suggests:

How to Refresh and Recycle Old Creative Using CGC

If the goal is to get scrollers to watch your video content (and convert!) then your visual hooks should be top of mind. 🪝

Visual Hooks to Leverage This Q4

Today, we’re diving into the one piece of content you 100% need to have on each medium/platform. If you don’t have these creatives pumping, you might find yourself in a pickle (no, not the beloved Christmas pickle). 🥒

Q4 Content Guide: The One Piece of Content You Must Have

This week on All Killer No Filler, the Pilothouse team talked about measuring creatives with the golden triangle — a framework to help you optimize content based on data from your video content.

The Golden Triangle

Have a New Product or Brand You’re Looking to Launch?

Finding new ideas for content is one of the top three challenges content marketers face, according to HubSpot.‍ To help you out, here are some proven ways to get those creative juices flowing. 🧃

Has Your Creative Well Run Dry?

To get your creative juices flowing, here are some of the most unique (and utterly clickable) CTAs we’ve seen lately. 👇

Inspo for Creative and Uber-Clickable CTAs

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