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Copywriting

Crafting Creative and Clever Copy. Words are powerful. 💪

Crafting Creative and Clever Copy

Think you’ve exhausted all possible avenues for writing creative copy? Think again. 🧐

Think you’ve exhausted all possible avenues for writing creative copy? Think again. 🧐

We spend hours each week scrolling the Twittersphere so you don't have to (although we recommend you do!) 😉 Alex Garcia outlined the 9 tips Amazon uses to teach their employees how to be better copywriters.

Steal These 9 Amazon Copywriting Tips

Like any discipline, writing takes practice. We came across a Twitter thread designed to help you turn your first draft into your final draft.

Taking Your Copy from Potential to Polished

Here are 5 of their favorites from a recent episode of All Killer No Filler (listen here) and examples from past and current Pilothouse clients – JBW, Big Blanket Co, and Look After My Bills (LAMB).

5 Go-To Copy Styles You Should Test

Copywriting places a big emphasis on words, naturally, and while words are great for storytelling or highlighting your products' benefits, too many words can scare readers away.

🚀 How to rocket your conversions with numbers in your copy!

Finding “the why” is the single most important job of a copywriter. Without it, you’ll be slamming your head against the wall trying to figure out why your copy isn’t selling any products. 🤷‍♂️

Unlock the reasons why people buy to help drive more business for your clients

Cost-Effective Ways to Increase Your Website Conversion

Even the big boys like American Express can improve their copywriting.

Become the smartest marketer in the room.

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