We’re DTC Media, creators of DTC Newsletter and Podcast, and sister company to Pilothouse Digital
We’re obsessed with developing and sharing both knowledge and actionable advice focused around how to grow your business and your ongoing marketing skill set (in a fun way you’ll actually look forward to reading). 🤝
The DTC space is ever changing. Our goal? To help you and your brand capture and build relationships with customers, navigate the waters of creative trends, stay up to date on traffic platforms (think Meta, Google, TikTok, YouTube, Amazon, etc.), and connect with partners to build your ultimate tech stack.
We hope that by reading our thrice weekly newsletter, filled to the brim with the exact customer acquisition strategies being used by the world’s fastest growing DTC brands and our agency partner, we enrich your career and help you skyrocket your business to the potential we all know it has. 📦 The Story of DTC
Let’s jump back in time a few years… All the way back to 2009. ⏱️
Strap in, here comes a history lesson about “performance marketing.”
2009 is when Eric, co-founder of DTC met Jeff Shannon (co-founder of DTC and Pilothouse), Kyle Hitchcox (co-founder of Pilothouse) and Andrew Stern (COO of Pilothouse). The group started working together at a fast-growing affiliate marketing startup in Victoria, British Columbia.
The startup promoted affiliate products on a pay-per-conversion model. What does this mean? We had nearly free reign to drive conversions through digital media buying as long as we made more money driving conversions than we spent on the traffic to acquire them. 🤷
Agencies at that time were fully focused on charging a percent of your ad spend, but as performance marketers we didn’t make anything until the conversions started flowing, so we became interested in the full funnel very quickly.
TOF, MOF, BOF? We love it all!
This concept of “performance marketing” has become the core of Pilothouse’s business and the focus of our newsletter and podcast. However, at that time the vast majority of ad spend was still using the “spray and pray” model that the big agencies were using as a holdover from the Mad Men days.
Jeff, Kyle, Andrew, and Dave Steele (CEO of Pilothouse) went on to build the core principle they learned as performance marketers into a new kind of ecommerce growth partner for with a new kind of model -- Pilothouse
After a seven year affiliate marketing career working on every traffic platform under the sun, in 2017 Eric Dyck co-founded a podcast, a digital marketing training company, and began building a community of entrepreneurs and marketers who were taking advantage of ecommerce’s low barriers to entry to build fast scaling businesses.
Eric hosted live training events all around the world to sold out 500+ person audiences, in Berlin, Bangkok, Barcelona, and San Diego.
In May of 2020 the stars aligned and Eric had a chance to join Pilothouse as Content Director, along with the promise of an “intrapreneurial” opportunity to build DTC Media into its own company. (Eric joined as employee 20 -- Pilothouse is now over 180).
Eric had hosted podcasts in previous parts of his career and knew how forthcoming entrepreneurs are about the exact tactical choices they make to drive great results, and he knew that just by writing down the top knowledge bombs featured in every podcast, that we’d also have more than enough content for a newsletter.
Within a week the DTC Podcast was born, and a few months later, we launched our newsletter to an audience of just over thirty marketers. P.S. We’ve grown a little since then. 😉